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US Auto Affordability Crisis

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US Auto Affordability Crisis

B
Benzinga

371 Views • Mar 11, 2026

Description

The average new vehicle price has surged 40% since 2018 to ~$47,000 as automakers shift toward trucks and SUVs while phasing out budget models. Households earning $100K or less now account for just 36% of new car purchases, down from 50–60% earlier in the decade.