Understanding Trump’s Use Of Language

Responsible reporters in the media normally transcribe political speeches so that they can accurately report them. But Donald Trump’s discourse style has stumped a number of reporters.

Some in the media (Washington Post, Salon, Slate, Think Progress, etc.) have called Trump’s speeches “word salad.” Some commentators have even attributed his language use to “early Alzheimer’s,” citing “erratic behavior” and “little regards for social conventions.” I don’t believe it.

I have been repeatedly asked in media interviews about such use of language by Trump. So far as I can tell, he is simply using effective discourse mechanisms to communicate what his wants to communicate to his audience. I have found that he is very careful and very strategic in his use of language. The only way I know to show this is to function as a linguist and cognitive scientist and go through details.

Full story: http://www.huffingtonpost.com/george-lakoff/understanding-trumps-use-_b_11675280.html

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