Understanding the Hispanic Consumer

Understanding the Hispanic Consumer
Commonwealth Club - The Commonwealth Club of California
Derene Allen discusses Multicultural Marketing: Requirements and Realities.Effective marketing communication involves more than just language. Making successful connections with prospective buyers is not easy in an increasingly diverse consumer market. Sellers of programs, services or products, whether in the for-profit, nonprofit or government arenas, can significantly benefit from an approach that is conscious of cultural nuances.Allen will provide an overview of key principles as well as a framework for implementing solutions - The Commonwealth Club of California