Uber Unveils New Rewards Program

Uber is rolling out a new loyalty program. Digital Trends reports the company is launching Uber Rewards, a system that provides benefits for frequent riders. A pilot program will run in nine cities in the US. Uber Rewards is free to sign up for, and there are four membership levels: Blue, Gold, Platinum, and Diamond. You reach a level by collecting points, and points are given based on how much you spend on Uber’s services.