TUDOR x Alaïa

TUDOR announces a major partnership with Alaïa - a visionary concept revolving around action sports. Alaia Bay, is the first wave pool in continental Europe. +8.500 m² to surf, all skill levels. New surf spot for a perfect swell in the heart of the Swiss Alps.

CRAFTSMANSHIP AT HEART

A TUDOR watch lives, breathes, and transports you to the microcosmos. Technical in all its components, tested down to the smallest detail with a dedication bordering on obsession. Dive into the movement. Aesthetics and performance fit for the most demanding of products, designed for endurance as much as for pleasure. Although it is the eye that judges and the heart that races, time must in no way diminish its precision mechanics. Exquisite materials, durability and strong design make each watch a unique item encapsulating outstanding expertise. In the same way that TUDOR develops and produces its uncompromising watches using the purest watchmaking tradition, the Alaïa group applies this same vision when creating its surfing equipment.

Located in the heart of Alaïa Bay, the FACTORY is a magical place where surf lovers can discover the secrets behind the board making process. A series of rooms links together the various steps in the process: from choosing the shape and colors, to sanding, all accompanied and guided by an expert craftsman known as a "shaper". An astounding place that will enchant purists and amateurs alike.