Toyota IQ

seeper were asked to create an installation that would ‘wow’ passes by and grab their attention, engaging them with the popup stand, holding their attention and intriguing them to find out more.

We responded with an airtouch game. By tracking the public’s direction and velocity of movement as they passed by the stand, the installation reacted to grab their attention. First with sound then with vision and finally with a simple and intuitive, rewards based interactive game.