Tips On Running A Successful Push Notification Campaign

The market of push notifications is not new. As marketers have been using it for several years already, its effectiveness has gone down. According to the Accengage 2018 report, opt-in rates for app push notifications on Android are 91.1%, and on IOS the number goes down to 43.9%. Moreover, Clevertap reports that an average US smartphone receives 46 push notifications per day. These statistics raise the following question: how to make push notifications them less annoying and more effective? Here are 5 tips that can help you run a successful web push notifications campaign for your business.