Tinder : Wooing Millennials Or Moms?

Tinder has been in India for a while, however, it's only now that Tinder is zooming in to the Indian market with its marketing ammunition. The dating app's first attempt to woo Indian consumers was done via a piece of content that was launched on Facebook. The interesting thing about Tinder's FB campaign is that it's very un-Tinder like. Did the customization for Indian sensibilities hit home or was it way off the radar? Brand Equity spoke to both millennials and marketers to get a verdict on this one . Listen in