Tiger shows consumers a Good Night Out

Our award-winning Drink Savvy platform – the first website launched by an Asian brewer to educate and engage consumers on responsible consumption – this year unveiled its fourth annual Tiger® ‘How to have a Good Night Out’ campaign. We know that different countries have their own cultural attitudes towards alcohol, and this campaign and platform demonstrate how we are tailoring our approach from region to region to encourage responsible consumption.

Tiger® ‘How to Have a Good Night Out’ is an interactive campaign which promotes responsible drinking habits. This year, the campaign was built around a series of six animated videos which provided ‘tongue-in-cheek’ lessons on how to have a responsible night out, such as Don’t mix your drinks; Pace your drinks with water; and Drink slowly. The animations were popular, being viewed more than 1.1 million times over a period of ten weeks. The videos were viewed on the Drink Savvy platform, as well as on our own social media channels on YouTube and Facebook.

To make the campaign interactive, we challenged consumers to use our animations as inspiration to create their own video on how to have a good night out. We received 7,500 video submissions, more than double the number of the previous year’s entries. The videos were judged and the creator of the best video won an exclusive VIP package for two to Heineken® Sensation, the indoor dance phenomenon.

Continue reading here: http://3bl.me/gp24gh

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