This Trade Show Puts Creativity In A Capsule

We all love finding new small brands to assimilate into our wardrobe. Particularly, brands that offer the coolest pieces that will leave your friends and family jealous or ones that create accessories that more than “kind of” fit your personal style—they fit it perfectly. While bigger brands try to create products that appeal to the mass, these smaller niche labels have the opportunity to create unique products with a specific appeal, and won’t leave you wearing the same thing as someone else in the room.

Capsule, a tradeshow launched in 2007 through the fashion consultancy BMPW, is an aggregator of these indie brands. Bringing them together for trade shows all around the world, it creates something that has the wide scope and audience base of any fast fashion brand, without having to sacrifice quality or inventiveness. As some of the brands in NYLONshop overlap with those in Capsule, we went to their most recent New York trade show to visit some of our own favorites, but also to check out what else they have to offer.

Get the full story here: http://www.nylon.com/articles/capsule-trade-show-video