The unlikely solution to help solve the housing crisis

What if solving America’s housing shortage means moving beyond the way homes have traditionally been built?

In Part 2 of their conversation, Zeb Lowe and Brian Hurd explore the housing models, construction methods and financing approaches that could reshape the next generation of homeownership.

Brian explains why manufactured and modular housing deserve a more serious look, how factory-built homes have changed far beyond their outdated reputation, and why better financing options could bring attainable homeownership within reach for millions more Americans.

The discussion covers land-lease communities, modular construction, off-site manufacturing and the role technology can play in reducing construction timelines and expanding housing supply. Brian also shares practical guidance for loan officers who want to earn lasting builder relationships, making the case that curiosity, consistency and partnership matter more than any sales pitch.

The episode closes with Brian’s view of what the next decade could hold for American housing — and why meaningful progress will depend on builders, lenders, Realtors, local governments and communities working toward the same goal.

Related to the episode:

⁠Zeb Lowe’s LinkedIn⁠
https://www.linkedin.com/in/zebulon-lowe-a02353a4/
Brian Hurd’s LinkedIn
https://www.linkedin.com/in/brian-hurd-a0892a83/
Cardinal Financial Company, Limited Partnership
https://www.cardinalfinancial.com/

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.