The Tecate Experience

Over the last few years, Cerveza Tecate has emerged as the leading sponsor of the sport of boxing. It has been a long time since a company has shown such a commitment to boxing. They are not just putting their name on the mat as Tecate has become an integral partner at all levels of the sport from small local events all the way up to the biggest PPV Mega-fights. And this is just the beginning, as Tecate views boxing as the ultimate sport to connect with its fan base and to help give them what they want, great fights and great beer! Smitty sat down with the Vice President of Marketing for Tecate, Felix Palau and they spoke about Tecate's commitment and Caracter!