The Range Rover Story

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If Maria Von Trapp had driven a Range Rover, she’d have climbed every mountain, forded every stream and driven to every Austrian folk festival with the entire Von Trapp family singers in the back. Her and the Captain would have been able to roll up to the fanciest Salzburg dinner party in their finest glad rags after a day yodeling sweet nothings to each other on top of a mountain.

The Range Rover is the ultimate go-anywhere luxury SUV. It was born out of Rover’s desire to sell more cars in the USA, and its design was a complete accident. So how did a company known for saloon cars and agricultural off-roaders invent a car that created a brand-new market segment?