The new BMW 330e Touring Interior Design

For almost 50 years now, the BMW 3 Series has represented the core of the BMW brand. It epitomises sporty driving pleasure in the premium midsize class and has made significant contributions to design, driving dynamics and technological innovations in this segment time and again across what is now seven model generations. The character of the current-generation BMW 3 Series has likewise provided a case study in unwavering progress at work. The extensive revisions already introduced for model year 2022 in the areas of design, powertrain, digitalisation and equipment will now be followed up with a fresh package of updates that take the cars’ visual appeal and cutting-edge modernity to new levels. New high-voltage batteries increase the electric range of the plug-in-hybrid models to a maximum 101 kilometres (63 miles) in the WLTP cycle. New chassis tuning further enhances the balance between sporting potency and comfort. And when it comes to digitalisation in the new BMW 3 Series Sedan and new BMW 3 Series Touring, BMW Operating System 8.5 provides the basis for extremely intuitive and comfortable operation – via the upgraded BMW iDrive with QuickSelect – and for extended navigation functions including Augmented View.

These new technological advances are accompanied by precise design modifications for the exterior and interior. New exterior paint finishes and light-alloy wheels accentuate the aura of sporting elegance radiated by the Sedan and Touring. In the interior, the newly designed steering wheels and instrument panel, plus sophisticated equipment features such as the CraftedClarity glass applications, deliver driving pleasure in an ambience of premium modernity.

The new BMW 3 Series Sedan and new BMW 3 Series Touring will be launched worldwide with a production phase-in in July 2024. Both models will be built at BMW Group Plant Munich. The BMW 3 Series Sedan will also be produced at BMW Group Plant San Luis Potosí in Mexico. The new BMW 3 Series Sedan for the Chinese market will be produced at the Tiexi plant in Shenyang operated by the joint venture BMW Brilliance Automotive (BBA).