The Most Important Fact About Your CSR

Blog Post From Public Address System

Lately it's always the same story.

A client presents a list of a dozen message points, each of which is more necessary, invaluable, and non-negotiable than the one before it. Every last one absolutely has to make its way into a 60 second video spot.

As producers of cause marketing and CSR communications, we welcome corporations’ desire to divulge the details of their sustainability and CSR programs. What’s frustrating is when this new demand for corporate transparency clouds what should always remain transparent. Corporations and nonprofits alike seem to be forgetting the one thing about people that will always stay the same:

They don’t want to be bored to death.

Telling an effective and engaging story will always trump mere facts, figures and bullet points – regardless of their quantity or how praiseworthy they might be. Whether you are communicating through video, via a website, or a PowerPoint presentation, within any m