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The "Hidden Value" Strategy

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The "Hidden Value" Strategy

R
Reed Floren

19 Views • May 01, 2008

Description

The "you get an extra $__ in bonuses..." strategy tells your prospects that the total value of your bonus products is a mystery. They will realize that in order to find out the actual value of your bonuses, they will have to purchase your product. You can tell them it will be revealed after they order.