The Ford SYNC Story

If you wanted to have the latest cutting-edge technology in your car in 2007 you wouldn’t buy a BMW 7 series or a Mercedes S-Class. You’d own a 2008 Ford Focus with SYNC. It was the crowning achievement of Microsoft’s Automotive team; a device that plays music from media players and supports hands-free phone calls. It was revolutionary at the time and was included in over 1 million vehicles. But it almost never happened. It was the last roll of the dice from a team that had spent years in the wilderness trying to break into the car market. This is a really personal video for me. I worked in the Microsoft Automotive team for over 10 years (although not during Ford SYNC). So this video is a Microsoft-centric view of SYNC's history, and this is the result of several interviews from key people on the team. It's a more in-depth view than has been seen up until now.