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The DNA of customer experience

B
BeyondPhilosophy

1 Views • May 19, 2009

Description

Colin Shaw reveals the four clusters of emotions that have been statistically proven to increase Customer's short term spend and drive or destroy Customer loyalty. These clusters of emotions also proven to increase or decrease your Net Promoter Score (Reicheld and Satmetrix). For the first time ever they reveal a simple way to prove to the accountants how improving your Customer Experience provides substantial financial returns.

Keywords & Tags

#beyond #philosophy #customer #experience #consultancy #strategic #services #conference #speaking #workshops #advise #Customer #what #makes #great

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