The Conjuring VS Insidious

We're pitting the two scariest ghouls (and their movies) in the horror industry against one another. The Conjuring versus Insidious, Bathsheba against the Red-Faced Demon, Annabelle vs Valak, franchise vs franchise! Which one of these scary movies is the best one? What's going to be the thing that gives one the edge over the other? Is it the characters or the scares? Let us know what you think in the comments below!