The ASICS Little Reminders

New research reveals that adults have lost touch with moving simply for how it feels, and have become obsessed with exercising to change how they look.

63% of adults admit the key reason they exercise is for physical gain in comparison to 77% of children who say the key reason they exercise is for fun. And while 92% of kids say they enjoy exercise, 77% of adults say they don't look forward to exercise at all and view it as a chore.

In response, ASICS has formed the world’s youngest exercise influencer team, the ASICS ‘Little Reminders’, to remind adults to exercise for how it makes them feel, not how it makes them look. The team has created the first exercise guide made by children for adults to remind adults to move for enjoyment and not just performance.