The all-new SEAT FR Leon - Design process

SEAT is entering the next phase of its story, bringing new cars, efficient and electrified engines, new standards of connectivity, and greater emphasis on design, starting with the all-new SEAT Leon.

The Leon has been a cornerstone of the SEAT range since 1999, accumulating more than 2.2 million sales globally (252,416 in the UK) across three generations of the model, transforming the brand into a key competitor in the UK.

The all-new SEAT Leon is the latest vehicle in this lineage – adding connectivity, electrified powertrains, automated safety systems – designed, developed and built at SEAT’s facilities in Martorell, Barcelona.

The hatch and Estate sector of the market is increasingly competitive, with new entrants and a move towards larger vehicles; however, the all-new SEAT Leon, with a strong design evolution, greater practicality, connectivity and efficient, electrified powertrains, meets the challenge.