Taylor Guitars: Premium Acoustic Guitars

Bob Taylor: “Get in For More. It’s Gooder.”

Branding for Good met up with Bob Taylor at the Sustainable Brands Conference in San Diego, California in June. He strips sustainability down to some basic realities - being good for the environment is essential for his business. His reason for protecting the environment is not about being sustainable for sustainability's sake- it's about protecting his business...one tree at a time.

“An apple grows on a tree…but you pick the apple and leave the tree. If you cut down the tree to pick the apple, you don’t have an apple tree anymore and wood doesn’t grow on trees, wood grows in a forest and trees grow in forests and so if you save the forest, you save the tree. Modern logging needs to be done in a way where we’re leaving the forest intact. - Bob Taylor