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SWOT analisys

G
Giorgio Burlini

1 Views • Apr 13, 2009

Description

Most people do create SWOT analysis for entire companies. But this is a wrong approach, creating only generic results. Effective SWOT must be linked to a market segment. From http://www.oxlearn.com

Keywords & Tags

#swot #analysis. #analisis #market #segmentation #marketing #planning #accountability #key #account #management #prof #malcolm #mcdonald #cim #mba #oxford #learning #lab

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