Starbucks goes to war

Hello traders everywhere! Jeremy Lutz here with your mid-day market update for Thursday, the 20th of September.

The markets have trimmed earlier losses but remain lower after reports showed jobless claims fell less than forecasted, while the Philadelphia Federal Reserve Bank's gauge of regional manufacturing activity remained sluggish. Investors are also concerned about the global economy after weak data from China and Eurozone.

Green Mountain Coffee Roasters (GMCR -7.01%) shares fell as Starbucks (SBUX +1.59%) rolled out its Verismo-branded line of single-serve coffees, along with a selection of electric brewers. Of course this product launch is directly aimed at GMCR's Keurig Machines. Is it too late for Starbucks?

Now, let’s go to the charts and our Trade Triangles and see what’s happening.