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Spotify Peloton Deal
Description
Spotify announced a partnership with Peloton making 1,400+ fitness classes available to Premium subscribers globally, including strength training, Pilates, yoga, and meditation. Nearly 70% of Spotify Premium users work out monthly, and more than 150M fitness playlists are active. Peloton said the deal supports its shift toward content distribution without requiring equipment ownership. Financial terms were not disclosed.
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