Should the pint shrink?

A study by Cambridge University has led academics to call on the Government to stop serving beer in pints, and to rather reduce serving sizes to two thirds of a pint, in order to try and reduce Britain’s alcohol intake.
The study itself, found that beer consumption dropped by 10% when pubs served glasses two thirds the size of a pint glass. As a result, researchers have said that a drop that size could make an impact in the fight against severe forms of cancer and other health issues linked to drinking in large amounts.