Selfridges launch Project Ocean

Today, 11th May 2011, sees the launch of Project Ocean -- the first initiative of its kind to highlight the unthinkable prospect of no fish in the sea by 2050. Fronted by Selfridges Creative Director Alannah Weston in partnership with the Zoological Society of London, Project Ocean will see the entire Selfridges store turned over to ocean activism, with debates, art installations, film and music events and its world famous windows all aimed at increasing awareness, raising funds and calling on consumers to save the sea.