Seat Arona Introduction

The compact crossover segment has increased four-fold in size since 2015. Without a doubt, it is the in-trend segment due to the cars' versatility to be driven with agility and comfort on all types of terrain, both in the city and on the motorway, even on unsurfaced tracks. The new SEAT Arona, which made its debut at the 2017 International Motor Show in Frankfurt is the Spanish brand's answer to this ever increasing demand in the market. But this isn't just SEAT's first compact crossover. The new SEAT Arona is actually the Spanish brand's third launch of 2017, following the upgraded Leon and the new Ibiza and represents another step forward in the biggest product offensive ever carried out by SEAT. The Ateca and the future large size SUV also feature in this product offensive and the latter will see the light of day in 2018. To be more precise, the new SEAT Arona fits fantastically within the SEAT SUV range as the little brother, as it combines the advantages of its compact dimensions for use in the city with its SUV qualities for use outside the city to go wherever the driver needs to go. The new SEAT Arona is as much an stylish, spacious, practical and comfortable car for Monday to Friday as it is adventurous, robust, sporty, and efficient for use at the weekend. All of this together with the applied technology in terms of safety and connectivity that is only normally seen in higher segments of the market, with its undoubtably attractive SEAT design without forgetting to mention its almost infinite number of options for the customisation of the dynamism, refinement and sportiness of the Spanish brand.

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