Sales Myth 2 - Attitude sets altitude

Speaking to Grant Leboff of The Sticky Marketing Club, Mark Blackmore challenges the belief that your attitude to sales is what sets your level of success. Mark makes a distinction between attitude/energy and a genuine belief in your value proposition, believing it is the latter which makes the real difference to sales success. His experience is that if a sales team is struggling, the sales director needs to reinvigorate the team’s belief in what they are selling and its value to the customer.

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