ROSAPARK - The Essentials

Teaming up with the Faidherbe Village Shopkeepers' Association, ROSAPARK sparked a unique idea to help “non-essential” artisans, restauranteurs, and merchants to continue trading, even as they were forced to close their doors.

Through clever packaging designed by ROSAPARK, “non-essential” items were disguised as essentials and sold to customers in stores allowed to remain open throughout the lockdown. Bottles of shampoo from the local hairdresser was disguised as a “digestif” in the wine merchant, records were concealed in clever packaging at the bakery, and pairs of black tights were camouflaged as sausage at the deli.