Roku A Viable Netflix Competition?

On Monday shares of Roku climbed over 13%. Nearing an all-time high for the streaming device maker that went public just two months ago, they peaked at more than $45 dollars.
The price pop came just hours after Needham analyst Laura Martin gave the stock a price target of $50. According to Bloomberg data, this is 10% above Wall Street’s consensus target of $45.
Martin said, "Like Netflix, we view Roku as a pure-play on over-the-top TV-viewing growth, but Roku has no content risk."