Reinventing the Indonesian pancake: Markobar

The general public might already be familiar with Martabak Kota Barat, or Markobar, as the first business owned by the first son of Indonesia’s current president, Joko "Jokowi" Widodo. However, Gibran began his adventures in the food industry through Chilli Pari Catering, established in 2010.

According to Gibran, who is an alumni of the Management Development Institute of Singapore, people would most likely use the catering’s service after they booked Graha Saba Buana, his parents’ property, for wedding celebrations. “The primary reason why I created a catering company was because my parents owned a meeting hall but not a catering company. When people marry, their biggest cost is in food or catering," he said.

Read our Longform story here:
http://www.thejakartapost.com/longform/2016/09/30/from-the-screens-to-the-stomach-social-media-in-the-culinary-world.html