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Redefining Media Platforms
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Hefner: Well, I do think the kind of integration of everything from consumer marketing to ad messaging to content across platforms is going to be a wave of the future. We find, for example, that the majority of the RFPs we get from advertisers are looking for both the print and an online component, and I think that that's only going to be increasingly true.
Hefner: Well, I do think the kind of integration of everything from consumer marketing to ad messaging to content across platforms is going to be a wave of the future. We find, for example, that the majority of the RFPs we get from advertisers are looking for both the print and an online component, and I think that that's only going to be increasingly true.
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