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Redefining Media Platforms

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Redefining Media Platforms

B
Big Think

2 Views • Jun 05, 2018

Description

Christie Hefner says there's still plenty of opportunity to expand into new media.

Hefner:    Well, I do think the kind of integration of everything from consumer marketing to ad messaging to content across platforms is going to be a wave of the future.  We find, for example, that the majority of the RFPs we get from advertisers are looking for both the print and an online component, and I think that that's only going to be increasingly true.

Hefner:    Well, I do think the kind of integration of everything from consumer marketing to ad messaging to content across platforms is going to be a wave of the future.  We find, for example, that the majority of the RFPs we get from advertisers are looking for both the print and an online component, and I think that that's only going to be increasingly true.