Reddit Rises on AI Translation, TransPerfect Buys Studio

Florian and Esther discuss the language industry news of the week, with Slator’s latest Translation as a Feature (TaaF) Report, which explores how AI translation is becoming an integral feature in enterprise technology.

Florian talks about Reddit’s success with machine translation (MT). By localizing content into French, the social media platform quadrupled daily active users in France, demonstrating the high ROI of investing millions in AI-driven localization each quarter.