Recycling bins with a difference

Big data is a huge deal for businesses. From media groups to retailers, companies want to find out everything they can about their customers. But the lengths they will go to in order to collect that data still has the capacity to surprise. Hannah Kuchler examines the recent attempt to collect data from people's mobile phones in the City of London through the recycling bins.

Read the story on FT.com: http://on.ft.com/1a2qMyK

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