Rebranding a Deviant

Rebranding a Deviant
UC Berkeley Extension - Berkeley Extension
In order to succeed in the design world, the normal route is to enter the industry as a junior designer, work in different studios, learn new skills, get promoted and then make the move to start your own studio. Co-founder and chief creative officer of Moving Brands, Jim Bull, discusses his own personal path. He was instrumental in developing an innovative approach to branding, storytelling and experience design. His deep understanding of how to create successful brands has enabled Moving Brands to help define internationally known brands such as Apple, Google, Nokia, Microsoft and Stella McCartney. In this dynamic lecture, he speaks about his 16 years of running a creative, global business-when to take risks, how to win work and why you need to pick a leader.