Reader Support | The Media Rumble 2021

The session "Reader Support: Challenges and Lessons" was moderated by Abhinandan Sekhri, co-founder of Newslaundry. The panel comprised Deborah Augustin, member engagement coordinator at New Naratif; Benjamin Toff, researcher at the Reuters Institute; and Sheena Bhalla, data and innovation strategy lead at Google News.
The session began with a discussion on a recent study by the #Reuters Institute on "listening to what trust in the news means to users". Deborah highlighted her experience working in the Southeast Asian media space and the audience response to paying for the news they consume. Sheela explained strategies on how media platforms can engage with readers at three stages. The panel also discussed the benefits of being a small-scale #digital platform, and the possible links between political ideology and #mediaconsumption.

Watch all the sessions here: themediarumble.com

Timecodes:
0:00-0:46 Introduction
0:46-7:29 Reuter report on ‘Listening to what trust in news means to users’
7:29-18:24 Experience on subscription models in South Asia
18:24-27:16 Google News’ findings on audience response in different countries
27:16-31:15 Tips for subscription-based newsrooms
31:15-35:09 Findings based on audience research
35:09-38:49 Link between political affiliation and news consumption
38:49-42:38 Methodology to conduct audience research
42:38-47:51 Competition between digital natives and legacy media going digital

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