Rahul Gandhi vs Narendra Modi

India News: Three days before Gujarat CM Narendra Modi's address at FICCI, the party's relatively younger social media mandarins devised a plan that would eventually see the Congress registering its first-ever Twitter triumph on the back of a simple yet evocative tag, 'Feku' (Hindi for boaster).

For once, Modi and the BJP were the ones caught off-guard with an onslaught in the digital arena - one that might play a key role in next year's elections.