Procter & Gamble: The Talk

The conversations we have but don't want to...that's 'The Talk.'
Scenes of black parents openly sharing truths about bias their children will experience.
The TV Commercial Ad titled The Talk was done by BBDO New York advertising agency for product: My Black is Beautiful (brand: Procter & Gamble) in United States. It was released in the Jul 2017.

Category: Health, Beauty
Brand: P&G
Media: Film
Country: USA
Date: July, 2017

BBDO NY
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director: Marcel Yunes
Creative Director: Rick Williams
Associate Creative Director: Nedal Ahmed
Associate Creative Director: Bryan Barnes
EVP, Global Account Leader: Anita May
EVP, Group Planning Director: Sangeet Pillai
Director of Integrated Production: David Rolfe
Executive Producer: Dan Blaney
Senior Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Senior Integrated Business Manager: Matt Friday

Production Company: The Corner Shop
Director: Malik Vitthal
Exec Producer: Anna Hashmi
Director of Photography: Lasse Frank
Production Designer: Wynn Thomas
Costume Designer: Isis Mussenden
Producer/ Head of Production: Jessica Miller
Line Producers: Stephen Love & Blake Pickens

Editorial: Work Editorial
Lead Editor: Rich Orrick
Editor: Theo Mercado
Producer: Jamie Lynn Perritt
Executive Producer: Erica Thompson

VFX Studio: The Mill NY
2D Lead: Jeff Robins
Producer: Sophie Mitchell
Executive Producer: Rachael Trillo

Music: Pulse Music NY
Composers: Julia Piker & Dan Kuby
Producer: Steve Grywalski
Executive Producer: Dan Kuby

Sound Design: Trinite Studios
Sound Designer: Brian Emrich

Mixing Studio: Heard City
Mixer: Phil Loeb and Keith Reynaud
Producer: Sasha Awn & Andi Lewis

Color Grade/Transfer: Company 3
Producer: Clare Movshon & Alex Lubrano
Colorist: Sofie Borup

Agency Partners
Multicultural Strategic Communications:
Egami Consulting Group
CEO: Teneshia Jackson Warner
Senior Strategic Advisor: Cheryl Overton
Vice President: Liv Lewis

Media: Hearts & Science
Website: Barefoot Proximity
Multi-Cultural/Collateral: Burrell Communications

P&G My Black is Beautiful
Chief Brand Building Officer: Marc Pritchard
Director: Kristine Decker
Associate Brand Director: Betsy Bluestone
Brand Manager: Verna Coleman-Hagler
Randall Smith: BBIC
John Lick: BBIC
Senior Manager Communications: Crystal Harrell
CMK: Brittany Body