Priceline

No One Deals Like We Do. Priceline.com

Priceline.com is company that operates a commercial website that helps users obtain discount rates for travel-related items such as airline tickets and hotel stays. The company is not a direct supplier of these services; instead it provides comparative pricing from an assortment of service companies. For years, Priceline's official spokesperson was William Shatner, who agreed to do the spots for free in exchange for stock in the company. The arrangement turned out to be quite profitable for Shatner, who sold much of the stock shortly before its value plummeted in the dot-com bust.