Porsche Tech Live Look

Augmented reality is coming to U.S. car repairs for the first time at scale, exclusively at Porsche dealerships across the country. Porsche Cars North America (PCNA) this week starts rolling out "Tech Live Look" to its 189 dealers in the United States. The system connects dealership technicians to remote experts via smartglasses for a live interaction that can shorten service resolution times by up to 40 percent.

Tech Live Look combines computerized eyewear and augmented reality software to allow remote experts hundreds of miles away to see what a service technician is seeing and provide feedback while the technician works hands-free. The system uses industry-leading components: ODG (Osterhout Design Group) R-7 smartglasses and the AiR Enterprise™ software platform from Atheer, Inc.

"Tech Live Look is the kind of digital innovation Porsche values because it raises the quality of the customer experience," said Klaus Zellmer, President and CEO of PCNA. "By solving issues faster, our dealer partners can get their customers back into cars with less disruption. And our overall service quality increases as we share expertise more efficiently between our experts and dealer technicians."

How does the technology work? Until now, a complex or unusual technical issue could go back and forth repeatedly between a dealership and the PCNA technical support team. It could take multiple electronic messages, phone calls, photos, and even on-site visits by Porsche's Field Technical Managers to identify and diagnose the issue for repair.