Porsche@Startup Autobahn

Discover the universe from the back seat of a Porsche: at the Startup Autobahn Expo Day this Tuesday in Stuttgart's Wagenhallen venue, the sports car manufacturer and the startup “holoride” will show what entertainment could look like in the future for passengers in a Porsche.

The aim of the joint project between Porsche and “holoride” is to give passengers the opportunity of immersing themselves in virtual entertainment worlds. For this, a VR headset with sensors is paired to the vehicle so that its content can be adapted to the car’s driving movements in real time. For instance, if the car is being driven around the curve, the space shuttle that the passenger is virtually travelling in will also change direction. This results in a highly immersive experience, which significantly reduces the symptoms of motion sickness. In future, the system will also, for example, be able to evaluate navigation data in order to adapt the length of a VR game to the calculated duration of the journey. Furthermore, the technology can be used to integrate other entertainment services such as films or virtual conferences for productivity in the passenger seat.