Phases of Product Launch

Phases of Product Launch
Phase 1: Pre-launch (3 months to 1 month before)

Focus: Build awareness and generate interest.
Activities: Utilize display ads and content marketing to reach your target audience.
Phase 2: Pre-launch (1 month to launch)

Focus: Drive engagement and prepare for launch.
Activities: Continue display ads and start search campaigns. Leverage both channels for maximum reach.
Phase 3: Launch Day

Focus: Capture immediate interest and traffic.
Activities: Run search campaigns using brand keywords (product name + brand + sector/location).

Campaign Strategy
Search Campaign Setup:

Use brand keywords to optimize visibility.
Combine product name with brand and relevant terms.
Implement call extensions to encourage direct contact.
Prioritize mobile devices for higher engagement.
Excluding Brokers:

Keyword Exclusions: Add negative keywords related to brokers (e.g., "broker," "brokerage," "agent").
Targeting Settings: Refine your audience targeting to focus on specific demographics that match your ideal customer profile.
Location Targeting: Ensure ads are focused on relevant geographic areas to exclude less relevant traffic.
Implementation Steps
Set Up Campaigns:

Use Google Ads to create search campaigns with defined keywords and negative keywords.
Monitor and Optimize:

Regularly check campaign performance and adjust keywords or targeting as needed.
Leverage Analytics:

Utilize analytics tools to track the effectiveness of your campaigns and make data-driven decisions.
Need Help?
If you need assistance with setting up your campaigns or refining your targeting, consider consulting with a digital marketing agency or using online resources to enhance your strategy!