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Panorama des usages de la CTV

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Minted

232 Views • Jun 12, 2024

Description

Pierre Lafontaine (Captify) et Mathieu Devaux (GroupM) nous dévoilent en exclusivité les résultats d'une enquête menée auprès des utilisateurs de Smart TV. Les types de contenus qu'ils consomment et les opportunités qui s'offrent, de ce fait, aux annonceurs.

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