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Oreo's 'App'etising Marketing Tactic

ET NOW

2 Views • Jun 06, 2016

Description

Great marketing isn't every brand's game-play, but for some going off beat is the perfect way to score brownie points. Oreo Cookie Maker Mondelez International is working on a new promotional strategy with its mobile app 'Twist. Lick. Dunk'. It's betting on game apps and original video content to boost sales after making twice as much money through app purchases than its initial investment. Listen in.

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