Olympic Games: Boom Or Bust?

With an estimated cost of $16.4 billion if Japan were to cancel the games the government have announced the show must go on. But do the games usually bring an economic bump to a city? And can we expect to see such a bump at a game with no international spectators? Michale Payne who led the global marketing effort of the IOC for two decades and Richard Burton the former Chief Marketing Officer for the U.S. Olympic Committee share their thoughts on this one of a kind games.