Olympic Coverage Gets Low TV Ratings On Final Friday

The Winter Games are now almost over, and the final Friday in Pyeongchang brought a nightly low for NBC's coverage. Primetime averaged a 9.2 overnight rating among metered market households, with NBC and NBC Sports Network coverage factored. The stat is a steep 28 percent drop from the night before, though that was to be somewhat expected, given Wednesday's draw of the women's figure skating finale. The final night of competition stands little chance of altering that number by much at this point.