Olivier Pitrat, Project Manager BMW Interface Design

At the 2019 Consumer Electronics Show (CES) in Las Vegas from January 8 – 11, 2019, the BMW Group presents its vision of intelligent connectivity to the public, highlighting the potential for future individual mobility. The focal point of the company’s CES showcase is the BMW Vision iNEXT, which looks ahead to the future of driving pleasure, and the BMW Intelligent Personal Assistant, which, as an on-board expert and the soul of the BMW, constitutes the central element for interaction between the driver, their vehicle, and their digital world. The BMW Vision iNEXT forms the optical highlight of the exhibition stand, which also showcases the interior design principle “My Favorite Space” with harmonious, natural surfaces and technology that is kept discreetly out of sight. A sophisticated mixed-reality installation also provides a virtual impression of the future driving experience promised by the BMW Vision iNEXT.