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Nokia - Conspiracy For Good ARG Campaign - Case Study

T
Transmedialab

17 Views • May 10, 2012

Description

NOKIA - CONSPIRACY FOR GOOD ARG CASE STUDY (transmedia marketing campaign)

Working with Heroes creator Tim Kring, The Conspiracy for Good was focused on helping build libraries in Africa. Part game, part TV show, part street theatre, it redefined the boundaries of Alternate Reality Games above all as a marketing campaign for Nokia Brand.

Credits - Nokia - Tim Kring - Company P