Nike Is Back On Top

Nike's ad featuring Colin Kaepernick shows that the company communicates with its core consumers in a "provocative way," said Camilo Lyon, a Canaccord Genuity analyst. The ad was a "subtle but significant sign of Nike's strength and confidence in its position in the marketplace," Lyon said. The company nearly lost its crown as king of the sneaker market last year because its popular Jordan shoes were too easy to get and so not as elusive or cool. Lyon raised his price target and rating on Nike.